Education
Every course enquiry answered before it cools.
Parents and students hear back in minutes, and keep hearing from you until the intake closes.
No obligation · A scope and a go-live date back the same week
A parent is choosing between five places. She picks the one that made it easy.
Nobody enrols a child on the first message. She asks four or five places about fees and availability, visits two or three, and decides weeks later. The place that answered her that evening and stayed in touch is usually the one she remembers when she does.
The enquiry that waits for Sunday
Parents research after the children are asleep, in the evening and at the weekend. An admissions inbox opened once a day answers on Sunday morning — two days after she asked, and after somebody else already replied.
The visit that never got booked
Everything turns on getting her onto the campus. Between the enquiry and the tour sit three unanswered messages and a phone call she could not take at work.
The parent who was simply early
She enquired in March about a September place, or wanted the year group that was full. Nobody kept in touch, so when the seat opened she had already committed elsewhere.
How fast the odds fall
Between a five-minute reply and a thirty-minute one, the odds of qualifying an enquiry fall by around 21 times. Not by a fifth — by a factor of twenty-one. Most admissions offices measure their reply time in days.
What your admissions office replies in
Fees, availability in her child's year group and the next tour date, sent while she is still on your website. A person picks it up in the morning with the conversation already started.
Source: Lead Response Management study, Dr James Oldroyd, MIT Sloan.
What parents actually ask
What are the fees?
Do you have a place in Year 3?
Which curriculum do you follow?
Is there a bus to our area?
Can we visit this week?
What is the waiting list like?
Every one of these has a right answer, and it is the same answer every time. None of them needs the admissions office to be open.
From the first question to the first day of term, one connected path.
Every step is built, connected and running before we hand it over. Nothing waits for the admissions inbox to be opened, and nothing depends on which member of staff happened to see the message.
Advertising timed to the intake
Campaigns that build before the enrolment window rather than during it, aimed at the year groups and programmes with seats to fill.
→ THE RIGHT PARENT SEES YOU
Programme and year-group pages
A page per stage, programme or course that answers the fee question honestly and carries a booking button for the tour.
→ ENQUIRIES COME IN
Sorted and routed
Year group, start date, curriculum, sibling or new family — tagged as it lands and sent to whoever handles that intake.
→ SOMEONE OWNS IT
Follow-up across a long decision
An instant answer, then patient contact through the weeks it genuinely takes, because nobody chooses a school in an afternoon.
→ NOBODY IS FORGOTTEN
Tours booked and reminded
She picks a slot from your real calendar, gets a reminder the day before, and is rebooked automatically if she cannot come.
→ SHE VISITS THE CAMPUS
Applications, waitlists and next intake
Half-finished applications chased, waitlisted families kept warm, and everyone who was simply early contacted when a seat opens.
→ THE SEATS GET FILLED
Step 01 — the advertising itself — is run for you on the package that includes managed advertising, or by your own team on the others. See the packages →
One view of the whole intake, not a spreadsheet per member of staff.
The enquiry list is the piece people call a CRM: one shared place where every family and every conversation lives, instead of notes on somebody's phone. Everything below sits on it.
| Source | Enquiries | Tours | Enrolled | Cost per place |
|---|---|---|---|---|
| Search campaigns | 184 | 71 | 24 | mid |
| Social campaigns | 211 | 54 | 13 | highest |
| Open day | 96 | 96 | 31 | lowest |
| Sibling and referral | 48 | 22 | 19 | lowest |
| Last year's waitlist | 63 | 29 | 11 | low |
One inbox for every channel
WhatsApp, Instagram, the website form and the phone in one place, so an enquiry cannot sit in an inbox nobody opened.
Fees answered honestly, immediately
The first question is always the fee. Answering it straight away filters out the families who were never going to enrol and wins the ones who were.
Tours booked without three phone calls
She picks a slot, gets the reminder, and is offered another date if she cannot come — which is where most tours are actually lost.
A follow-up that lasts the whole decision
Weeks of contact rather than two messages, so you are still in the conversation when she finally chooses.
Waitlists that are worth something
Families kept warm and contacted the moment a seat opens, instead of a list nobody has looked at since March.
Cost per enrolled place, by source
You see which campaign and which open day actually filled seats, and which one only filled the enquiry log.
Tell us what you teach.
How many enquiries you get in an intake and where they come from — we'll come back with what your system would include and how fast it can be live. One reply, no call needed.
Nobody chooses a school in an afternoon. Most places stop following up in one.
Three sizes. The same system underneath.
Every school or institute starts on one of three packages. The difference is how much of admissions runs on the system, and whether we bring the families as well. What each one includes, and how fast it goes live, is set out on one page.
Before you ask.
Should we really publish our fees?
It is the first thing every parent asks, and the schools that answer it plainly spend far less time on families who were never going to enrol. If your fee structure is complicated, the system gives the range and asks the two questions that settle it.
Does it connect to our student information system?
It sits in front of it, not inside it. Manzooma handles the enquiry, the tour and the application follow-up; the enrolled student goes into your own system as they always did.
Where does family data live?
In your own account, exportable at any time. The system holds enquiries, tours and conversations — not student records.
We only recruit twice a year. Is it worth it?
That is the argument for it. A seasonal intake means the families who enquire out of season are the ones most often lost, and they are exactly who the follow-up is built to keep.
Will the automatic replies sound like a robot?
No. They are written in your school's voice and hand over to a person the moment she replies. English or Arabic, whichever she wrote in.
How fast can we be live?
Between one week and one month, depending on which package you take — comfortably inside one intake cycle.
Tell Manzooma what you teach.
How many enquiries an intake, and where they come from. We'll come back with the package that fits and exactly what's included — one reply, no call needed.