Reporting
One page that tells you what worked.
What came in, where it came from and what closed — readable without a meeting to explain it.
No obligation · A scope and a go-live date back the same week
You cannot cut what you cannot see.
Almost every business we meet is paying for at least one channel that produces enquiries nobody wants, and under-funding one that quietly produces the best customers. Neither is visible until every enquiry carries its source all the way to the sale.
The channel that feels productive
Lots of enquiries, almost no customers. It fills the day, so it feels like it is working, and it usually costs the most per sale.
The channel nobody funds
Few enquiries, most of them serious. Referrals and repeat customers usually sit here, and almost nobody invests in them because the volume looks unimpressive.
The number nobody has
What it actually costs to win one customer. Without it, every advertising decision is a guess dressed up as a strategy.
What the report shows, and what you do with it.
Six numbers, every month, on one page — plus a live version you can open whenever you want, and a call to talk through what changed.
Enquiries by source
Every channel, counted properly, including the ones that arrive as walk-ins and phone calls rather than as clicks.
Response time
How fast the business actually answered — the single number most closely tied to how much it sold.
Conversion at every stage
Where enquiries stop moving. Usually not where the owner expects, which is the most useful thing a report can tell you.
Cost per customer, by channel
The number that decides next month's budget, and the one almost nobody has.
Performance by person
Who converts, who is sitting on enquiries, and who needs help rather than a target.
Loss reasons
Price, timing, went elsewhere, never replied — counted, so you can fix the one that is actually costing you.
Tell us what you spend on.
Which channels you pay for now and roughly how many enquiries each one brings — we'll show you what the report would look like for your business.
Most owners know what they spent last month. Very few know what it bought.
Before you ask.
How do walk-ins and phone calls get counted?
Calls are tracked and logged against the customer automatically. Walk-ins are added in a few seconds by whoever serves them, which is worth doing — for most businesses they are the highest-converting source and the least understood.
Do we have to read a dashboard?
No. The dashboard is there whenever you want it, but what arrives every month is one page in plain numbers, and a call to talk through what changed.
Can we see it by branch or by team?
Yes, wherever the business is split that way. It is usually the first cut owners want and the one that changes the most decisions.
Is the data ours?
Entirely. Everything can be exported at any time, and it stays yours whatever happens between us.
Tell Manzooma what you sell.
Reporting never comes on its own — it only works because the website, the customer list and the follow-up all feed it. One reply, no call needed.